Domain reputation plays a crucial role in email deliverability and overall digital trust. Internet service providers and security systems use it to determine whether emails from your domain reach the inbox, are filtered into spam, or get blocked entirely. A poor reputation can disrupt communication and erode client confidence.

In this documentation, we describe how to check your domain’s reputation and provide clear steps to restore it if your score falls below acceptable standards.

Let’s get started 🚀

Step 1: Log in to your account and click on the Accounts icon from the left-hand sidebar.

Step 2: By default, you will be navigated to the Email Accounts tab. Here, you can view all connected email accounts.

Step 3: Copy the Domain name for which you want to check the reputation.

A reputation checker quickly scans your domain and provides a score that shows whether it is considered safe, flagged, or at risk of being blocked.

Step 1: Open the Domain Reputation Checker application.

Step 2: Paste the copied Domain name in the provided field to check the domain reputation.

Step 3: Click on the Search icon to proceed.

Here, you can view the detailed information about your domain reputation (i.e.,-3), which means your domain is either blocklisted or marked as spam.

Restoring domain reputation is the act of regaining a domain’s credibility with email providers after it has been flagged or blacklisted, ensuring consistent deliverability and protecting brand integrity.

Temporarily halt all outgoing campaigns from the affected domain to prevent further damage to its reputation.

Rebuild trust by running a controlled warm-up for 2–3 weeks with gradually increasing email volume and positive interactions.

For more information about warming up the domain, refer to - This document

Encourage genuine interactions such as opens and replies to signal trustworthiness and strengthen domain's reputation.

For more information on email opens and replies, refer to - This document

Ensure email authentication is in place by updating SPF and DKIM records and enabling DMARC for added protection.

For more information on authentication, refer to - This document

Eliminate spam triggers by avoiding emojis, overused cold-outreach phrases, and links in first emails; focus on short, natural text.

For information about Email content, refer to - This document

If your tracking domain is flagged, substitute it with a clean, verified domain to avoid deliverability issues.

For more information on risky tracking links, refer to - This document

Confirm your domain’s health with a reputation check before launching any new campaigns. This precaution ensures your emails have the best chance of reaching inboxes.