Crafting high-converting cold emails is essential for any outreach campaign. This guide will help you master the art of writing personalized, engaging emails that capture attention, build rapport, offer value, and drive action. Whether you're writing from scratch or using AI-assisted prompts, these best practices will ensure your emails are optimized for success.

In this documentation, we’ll walk you through the steps to set up your campaign sequence, ensuring each stage is defined and customized for maximum impact and results.

Let’s get started 🚀

Step 1: Log in to your account and click on the Campaigns icon from the left-hand sidebar.

Step 2: Once you have navigated to the Campaigns dashboard, click the + Create button.

Step 3: A modal window will appear where you can enter the Campaign name.

Step 4: Click the Create button once the name is added.

Step 5: Select a leads list that matches your ideal target audience.

Step 6: Navigate to the Sequences tab to proceed with the cold email creation.

This will take you to the Sequence page, where you can create your campaign sequence and write personalized cold emails.

Step 7: Click on the + Add Step button to add a new cold email to your campaign sequence.

This will allow you to create a cold email for your campaign from scratch or an AI-assisted option. For more information, refer to this document.

Step 8: Click on one of the email actions (e.g, From Scratch) to proceed further.

Step 9: Click on the + Add variant button to open the email editor, where you can begin writing or generating your cold email.

An email editing window will appear.

This is where you’ll apply the best practices below to craft your cold email.

Follow this proven structure when writing or prompting inside the Email Editor. This helps you create cold emails that drive more replies by combining personalization, AI prompt tags, and strong messaging using:

The subject line is the first thing your prospect sees, so it’s crucial to make it attention-grabbing. A well-crafted subject line should spark curiosity and encourage the recipient to open the email. Here’s how to make it effective:

Once your prospect opens your email, the opener must immediately engage them. It sets the tone and should be personal, relevant, and inviting. Here are tips for crafting a strong opener:

Personalization goes beyond using their first name. It’s about tailoring the content to show you’ve done your research and that your email is specifically for them. Here’s how to make your email more relevant:

Now that you've captured their attention, it's time to clearly state how your solution benefits them. This section should quickly convey the value you offer without jargon, making it easy for the recipient to understand why they should care:

Finally, provide a simple, actionable next step that makes it easy for the recipient to respond. The CTA should encourage a small commitment, such as scheduling a call or responding with availability: