Open Tracking and Click Tracking may appear disabled in your campaign settings if Plain Text Email is enabled. This happens because plain text emails don’t support the features required for tracking. The troubleshooting below explains why tracking is disabled, how to fix it, and how each tracking feature works.
Q: Why can’t I turn on Open Tracking or Click Tracking?
A: If you’ve enabled the Plain Text Email option in your campaign, both Open Tracking and Click Tracking will be automatically turned off. Plain text emails don’t support the tracking tools needed (like invisible images or redirect links), so the system disables them.
Q: What do the warnings “Unable to track open when using plain text” and “Unable to track clicks when using plain text” appear?
A: These messages appear when Plain Text Email is ON. They mean that tracking features won’t work because plain text can’t support them.
Q: How do I fix this and turn tracking back on?
A: To fix this, open your campaign and go to the Options tab. Look for the Plain Text Email setting and simply turn it off. Once that’s done, the toggles for Open Tracking and Click Tracking will become available again, and you can manually enable them as needed.
Q: What exactly is Open Tracking, and how does it work?
A: Open Tracking adds a tiny hidden image inside your email. When the recipient opens the email, that image loads this is how the system knows the email was opened.
Q: What is Click Tracking, and how does it work?
A: Click Tracking rewrites the links in your email so they first go through a tracking server. This allows the system to track that a link was clicked before taking the user to the final destination.