Analytics helps you track and optimize your outreach efforts by providing insights into email performance, multichannel engagement, and website behaviour. By analysing key metrics like open rates, click-through rates, and conversions, you can identify what’s working and adjust your strategies to boost engagement and conversions.

This data-driven approach allows you to refine marketing efforts and ensure alignment with business goals. Analytics provides the data needed to make informed decisions and enhance campaign effectiveness.

In this overview, we’ll cover:

Let’s get started 🚀

Step 1: Log in to your account and click the Analytics icon on the left-side navigation menu.

Step 2: You will be directed to the Analytics Dashboard, where you can view detailed insights into your email campaigns, multichannel outreach, and website traffic.

Step 3: Click the Analytics Type drop-down to view the different types of campaign analytics.

The table below provides an overview of the available analytics, helping you assess and enhance your outreach efforts.