Track and analyze website traffic to uncover valuable leads. The Analytics Dashboard gives you access to Map View, Visitor Details, and Visitor Trends Charts, allowing you to filter visitors by Company Domain and Location. This helps you identify key prospects and target specific employees for your outreach campaigns, optimizing your marketing efforts.

In this documentation, we will explore the steps to:

Step 1: Log in to your account and click on the Analytics icon on the left side of the interface.

Step 2: You will navigate to the Analytics dashboard, click on the WebAnalytics tab.

Analyze key traffic data, including visitor locations, company interactions, and trends. This helps assess lead quality, track engagement, and optimize outreach for better business outcomes.

Step 1: After clicking on the Web Analytics tab, you will see the Web Traffic Analytics dashboard. This dashboard is divided into three main sections:

The map view presents a global visualization of your website traffic. Countries are highlighted using color codes, where darker shades represent higher visitor volumes. When you hover over a specific region, a tooltip appears displaying the country name, total number of visitors, and the country’s ISO code.

The Visitor Details section offers a detailed look at individual companies visiting your website. It allows you to trace who is interacting with your platform, from where, and how often. This helps in assessing lead quality and planning outreach activities effectively.

The table below shows the fields that appear in the Visitor Details section and explains what each one represents:

This chart visually displays the number of daily visitors to your website over a continuous timeline. It highlights fluctuations in traffic patterns and helps identify key changes in user engagement. It highlights fluctuations in traffic patterns and makes it easy to spot spikes or drops in activity.

After exploring the data in Map View, Visitor Details, and Visitor Trends Charts, the next step is to identify and shortlist potential leads for outreach. Here’s how you can filter and focus on the right leads:

The Company Domain filter allows you to search for specific companies that have visited your site. You can use this to target visitors from companies you want to engage with.

The Location field in the Visitor Details section provides valuable insights into where your visitors are coming from. This data is crucial for tailoring your outreach to specific regions or countries, helping you focus on the most relevant geographical areas for your marketing campaigns. By using the Company Location filter, you can easily refine your search to target visitors from particular locations, making your outreach efforts even more precise and effective.

Once you’ve identified potential companies, the next step is to drill down further and target specific employees from those companies. Here’s how:

Step 1: Select the checkbox next to the company name you want to focus on.

Step 2: Once the company is selected, click the Search Employees button at the top right of the screen.

Step 3: After clicking the Search Employees button, the list of employees associated with the selected company will appear.

This feature enables you to easily select multiple employees and add them to your outreach campaigns, streamlining your targeting process. This helps ensure that your campaigns reach the most relevant individuals, improving engagement and business results.

You can select multiple employees by checking the boxes next to the names you wish to target. Then, click the Actions button located at the top right of the screen and choose Add to Campaign to add them to your outreach campaign.

For next steps and further information on adding to a campaign, please refer to the Add Lead to Campaign documentation.