Track and analyze website traffic to uncover valuable leads. The Analytics Dashboard gives you access to Map View, Visitor Details, and Visitor Trends Charts, allowing you to filter visitors by Company Domain and Location. This helps you identify key prospects and target specific employees for your outreach campaigns, optimizing your marketing efforts.
In this documentation, we will explore the steps to:
Navigation
Step 1: Log in to your account and click on the Analytics icon on the left side of the interface.
Step 2: Click on the Analytics Type drop-down menu and select the Web Traffic type.
Explore Visitor Data
Analyze key traffic data, including visitor locations, company interactions, and trends. This helps assess lead quality, track engagement, and optimize outreach for better business outcomes.
Step 1: After clicking on the Web Analytics tab, you will see the Web Traffic Analytics dashboard. This dashboard is divided into three main sections:
Map View
The map view presents a global visualization of your website traffic. Countries are highlighted using color codes, where darker shades represent higher visitor volumes.
Example: Hovering over the United States might show: Country: United States, Visitors: 147, ISO: USA. This helps you easily identify high-traffic regions and understand where your audience is geographically concentrated. |
Visitor Details
The Visitor Details section offers a detailed look at individual companies visiting your website. It allows you to trace who is interacting with your platform, from where, and how often. This helps in assessing lead quality and planning outreach activities effectively.
The table below shows the fields that appear in the Visitor Details section and explains what each one represents:
Ref No | Field Name | Description |
1. | Company Name | The name of the organization associated with the visitor’s IP address. |
2. | Location | The city and region/state from which the visit originated. |
3. | IP Address | The specific IP address used during the visit. |
4. | Visitors | Number of individual sessions/visits from that IP address. |
5. | Last Visit | Timestamp of the most recent visit from that IP |
Visitor Trends Charts
This chart visually displays the number of daily visitors to your website over a continuous timeline. It highlights fluctuations in traffic patterns and helps identify key changes in user engagement.
Example: On April 12, 2025, there was a noticeable spike with 15 visitors. By hovering over any point on the chart, you can view the exact date and the number of visitors for that day. This makes it easy to correlate changes in traffic with specific campaign launches, website updates, or other key events. |
Identify and Shortlist Potential Visitors
After exploring the data in Map View, Visitor Details, and Visitor Trends Charts, the next step is to identify and shortlist potential leads for outreach. Here’s how you can filter and focus on the right leads:
Filter by Company Domain
The Company Domain filter allows you to search for specific companies that have visited your site. You can use this to target visitors from companies you want to engage with.
Example: If you are targeting dataprovider.com, use the Company Domain filter to show all visitors associated with that domain. |
Filter by Visitor Location
The Location field in Visitor Details shows where your visitors are from, helping you target the right regions. Use the Company Location filter to focus your outreach on specific areas for better results.
Example: If a visitor is from Montreal, Quebec, you can use the filter to target Quebec-based leads for your campaigns, ensuring your outreach is localized and relevant to the region. |
Customize Analytics View
Use these filters to customize your view based on data type, AI agent, and reporting preferences.
Step 1: Click on the View drop-down menu to change the view of the page.
Here, you can see the changed view of the page.
Step 2: Click on the AI Agent drop-down menu to filter analytics data based on a specific AI agent.
Step 3: Select an AI Agent from the list.
Here you can view the performance metrics and engagement data specific to the selected AI agent, helping you assess its effectiveness in your outreach campaigns.
Step 4: Click on the Export drop-down to access additional reporting options.
Select the type of report you want to export—Analytics, Contacts, or Emails.
Analytics | Export campaign performance metrics, including open rates, replies, and call outcomes. |
Contacts | Download the list of recipients targeted in the campaign for tracking or outreach. |
Emails | Retrieve the content and status of emails sent during the campaign. |
The report downloads automatically for easy access and sharing.
Shortlist Employees from Targeted Companies
Once you’ve identified potential companies, the next step is to drill down further and target specific employees from those companies. Here’s how:
Step 1: Select the checkbox next to the company name you want to focus on.
Step 2: Once the company is selected, click the Search Employees button at the top right of the screen.
Step 3: After clicking the Search Employees button, the list of employees associated with the selected company will appear.
Add to Campaign
This feature enables you to easily select multiple employees and add them to your outreach campaigns, streamlining your targeting process. This helps ensure that your campaigns reach the most relevant individuals, improving engagement and business results.
You can select multiple employees by checking the boxes next to the names you wish to target. Then, click the Actions button located at the top right of the screen and choose Add to Campaign to add them to your outreach campaign.
For next steps and further information on adding to a campaign, please refer to the Add Lead to Campaign documentation.