Having trouble finding leads that fit your exact criteria? You’re not alone, and we’re here to help. Whether it’s about how filters are set up, how your ideal customer is defined, or simply the availability of data, you can always take steps to improve your results.
This guide walks you through a simple process for troubleshooting and refining your lead search. Let’s ensure you're targeting the right audience, using the right tools, and getting the most value out of the platform.
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1. Double-Check Your Filters
Start by reviewing how your filters are set up. The Lead Finder gives you powerful tools to narrow your search, including filters for location, industry, job title, company size, and keywords. But if these filters are too tight or not used correctly, your results may come up empty.
Need help? Check out the Lead Finder Overview and Refining Your Search guides for detailed steps and examples.
2. Revisit Your Ideal Customer Profile
Still not getting the results you expected? It might be time to take another look at how you've defined your target audience. Sometimes a persona can be too narrow or not match what’s currently in the database.
Use the Defining a Strong Persona resource to adjust your criteria without losing focus on lead quality.
3. Adjust Expectations & Save Your Best Searches
Very niche or specific searches often return fewer results, and that’s completely normal. In these cases, small adjustments can help you discover more high-quality leads.
Save the search when you find one that works; this helps you repeat and scale your targeting easily.
4. Check Data Availability and Validate Leads
If everything looks right but your results are still limited, the issue may be with data coverage in that specific niche. While most searches return solid leads, some ultra-specific combinations might have less data available.
Use the email validation tool to check lead quality before launching campaigns. Focus on verified leads to maintain sender reputation and campaign effectiveness.