LinkedIn provides multiple messaging options depending on the type of subscription in use. Free accounts are restricted to connection-based communication, while Premium subscriptions, such as Sales Navigator or HR Manager, extend capabilities through features like InMail. Each subscription type has distinct rules governing message delivery, visibility, and credit consumption.
This documentation outlines the differences between LinkedIn messaging and Sales Navigator InMail, explains how messages are routed and displayed, and highlights the operational considerations for effective use.
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Connect LinkedIn Account
Step 1: Log in to your account and click on the Accounts icon from the left-hand sidebar.
Step 2: Click on the LinkedIn tab at the top right corner.
Step 3: Click on + Add New Account to add a new LinkedIn account.
For more information on how to connect a LinkedIn account, refer to this document.
Add LinkedIn Action
Step 1: Log in to your account and click on the Campaigns icon from the left-hand sidebar.
Step 2: You will navigate to the campaign section and then click on the campaign you want to work on.
Step 3: On the campaign details page, click the Sequence tab at the top.
Here, you can see the campaign sequence with multiple email steps, each showing the subject line, content, and the wait time before the next step.
For more information on setting up the Campaign Sequence, refer to this document.
Understanding LinkedIn Messages
Messaging in Free Accounts
With a standard LinkedIn account, messaging is limited to 1st-degree connections. You can only send messages once a connection request has been accepted. Any outreach beyond your network requires either a Premium upgrade or alternative engagement methods.
Message Flow
A connection request is sent.
The system waits until the recipient accepts.
Once accepted, your planned message sequence continues as designed, with follow-ups and scheduled steps appearing in the recipient’s regular LinkedIn inbox.
If the request remains unaccepted, no further messages are sent from a free account.
Understanding InMails in Sales Navigator
Messaging in Premium Accounts
Sales Navigator, as part of LinkedIn’s Premium offerings, expands messaging capabilities through InMail credits. InMails allow you to send messages to users outside your direct network, ensuring a broader reach in prospecting campaigns.
Message Flow
A connection request is sent.
The system waits 2 days to check if it’s accepted.
If not accepted, the system automatically sends an InMail to the recipient (using your Sales Navigator credits).
If accepted, your planned follow-up messages continue as part of the normal sequence.
Note: InMails are always sent after the 2-day wait (if the status is set to “Always”), regardless of whether your connection request is later accepted.