The cold emailing prompt is a strategic approach that allows you to target your audience with tailored messages, driving engagement and interest in your product or service. By writing the right cold email prompts, you can reach out to potential leads, addressing their specific needs and challenges. The key lies in personalizing each message with the right subject line, body content, and call to action (CTA) to increase the likelihood of getting a response.

In this documentation, we will explore the steps to:

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Navigation

Step 1: Log in to your account and click on the Campaigns icon from the left-hand sidebar.

Step 2: Once you have navigated to the Campaigns dashboard, click the + Create button.

Step 3: A modal window will appear where you can enter the Campaign name.

Step 4: Once the campaign name is added, click on the Create button.

Step 5: Choose the leads list that best matches your target audience.

Step 6: Once the audience is selected, navigate to the Sequences tab to proceed.

This will take you to the Sequence page, where you can start adding your cold email prompts.

Create Cold Email Sequence

Cold emailing helps you engage potential clients by sending personalized messages that address their needs. By using targeted email prompts, you can increase engagement and improve response rates.

Step 1: Click on the + Add Step button to add a new cold email prompt to your campaign sequence.

This will allow you to either create a cold email prompt from scratch or an AI-assisted option. For more information, refer to this document.

Step 2: Click on one of the email actions (e.g, From Scratch) to proceed further.

Step 3: Click on the + Add variant button to open the email editor, where you can begin writing or generating your cold email prompts.

A new window will appear, where you can customize your cold email prompt. The table below explains the fields displayed for each variant of your email actions.

Ref No.	Attribute	Action
1.	Subject	Enter a subject in the provided field.
2.	Body	Enter the body content for the email.

Example Custom Cold Email Template:

Subject: Helping {{prospect_company_name}} Achieve More

Hi {{prospect_first_name}},

I’m {{sender_name}} from {{sender_company_name}}. We specialize in helping companies like {{prospect_company_name}} unlock new opportunities and reach their goals. Let’s connect for a quick 15-minute chat to explore how we can contribute to your success.

Best,
{{sender_name}}

Step 4: Once you have entered the values in the respective fields, hit the Save button.

Step 5: If you want to create more versions of your cold email prompt, click the + Add Variant button again. This lets you make additional variations of your email, so you can test different approaches.

Cold Email Prompts Sequence (Samples)

Here are examples of cold email prompts you can create from scratch and use in your outreach campaigns. These templates are designed to engage your audience at different stages of your outreach journey.

I. Introduction Email

The first step in your outreach process is to introduce your product or service and suggest a conversation. This email aims to establish a connection by offering value based on the recipient's potential challenges.

Subject: Boosting {{prospect_company_name}}’s Growth with {{sender_company_name}}

Hi {{prospect_first_name}},

I’m {{sender_name}} from {{sender_company_name}}. We help organizations like {{prospect_company_name}} accelerate growth through customized solutions. I’d love to schedule a quick 15-minute chat to explore how we can support your goals.

Best,
{{sender_name}}

II. Follow-Up Email

If you don’t get a response to your initial email, sending a follow-up helps keep the conversation alive. This email politely reminds the recipient of your previous message and reiterates the value of connecting.

Subject: Following Up on Our Last Note

Hi {{prospect_first_name}},

Just following up on my earlier message about how {{sender_company_name}} can help {{prospect_company_name}} move forward with its priorities. Let me know if you’re available for a quick chat.

Best,
{{sender_name}}

III. Second Follow-Up Email

If the recipient still hasn’t responded, a second follow-up email shows persistence without being too forceful. It offers flexibility for them to choose a more suitable time for further discussion.

Subject: Still Open to Exploring Opportunities?

Hi {{prospect_first_name}},

Just checking in to see if you're open to discussing how we can support {{prospect_company_name}} with its current goals. If now isn’t ideal, I’d be happy to reconnect later.

Best,
{{sender_name}}

IV. Referral Request Email

Sometimes, instead of directly pitching your product or service, it’s effective to ask for referrals. This email requests connections to others who might benefit from your offering.

Subject: Can You Recommend Someone?

Hi {{prospect_first_name}},

Hope all is well! If you know someone who could benefit from what we offer at {{sender_company_name}}, I’d greatly appreciate any referrals or introductions.

Thanks,
{{sender_name}}

Once done, click Create AI Agent or Update.