Custom fields in email marketing allow you to personalize and optimize your email content efficiently. This guide simplifies the use of custom fields, ensuring your emails are more targeted and engaging.
Structuring Cold Emails
A successful cold email typically consists of four main components:
Personalized Opening Line: Start with something specific to the recipient, like "Love what you’re doing at {{company name}} - super inspiring!"
Connecting Statement: Address a common challenge they might face, e.g., "Many law firms struggle to attract consistent, qualified leads."
Email Body (Offer): Present your solution clearly, such as offering a unique lead generation tool that promises new cases weekly.
Call to Action (CTA): Encourage immediate interaction, like offering to send a personalized video explanation.
Example:
Hi {{Firstname}}, Love what you’re doing at {{company name}} - super inspiring!
Like many firms, you might face challenges in lead generation. We offer a unique tool that guarantees new cases each week.
Can I send you a video explaining how it works?
Using Custom Fields for Email Optimization
Purpose of Custom Fields:
To maintain a consistent message across emails.
To direct the AI with specific instructions for personalized content.
How to Implement:
Fixed Messages: Directly input specific messages in the custom fields to ensure the AI uses them verbatim in the emails. Sometimes that AI may not write exactly what you do, to avoid this, simply write an additional instruction into the text box such as "Write exactly:". This can help clarify what you want your AI Agent to write.
Dynamic Instructions: Instead of fixed messages, provide structured prompts that guide the AI in crafting personalized and relevant content.
Opening Lines: Tell the AI exactly what to write, such as introducing your company's unique value in one sentence.
Connecting Statements: Instruct the AI to pose specific questions to the recipient, like asking about past experiences with similar products or services.
Body Paragraph: Ensure the body content relates directly to the opening and connecting statements, perhaps offering a specific incentive.
Conclusion
By utilizing custom fields, you can significantly streamline your email content, making it more concise and tailored to each recipient. This approach not only saves time but also enhances the effectiveness of your campaigns by ensuring the content is directly relevant to each recipient.