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Are My Emails Landing in SPAM?
Are My Emails Landing in SPAM?
Updated over 8 months ago

If you've ever wondered, "Are my emails landing in SPAM?", this guide will help you understand why it might be happening and provide suggested steps you can take to improve deliverability.


Why Do Emails Land in SPAM?

Poor Sender Reputation

If your domain has been associated with spam-like behavior in the past or you're using a new domain that hasn't established trust, email providers might flag your emails as spam.

Lack of Authentication

Emails lacking proper SPF, DKIM, and DMARC records are often rejected or marked as spam because they fail to verify the sender’s identity and legitimacy.

High Volume and Low Engagement

Sending a large number of emails with low engagement (low open and click rates) can signal to ISPs that recipients are not interested in your content, prompting them to filter your emails as spam.

Spammy Content

Certain words, phrases, and formatting (like excessive use of capitals or exclamation marks) can trigger spam filters.

Recipient Actions

If many users mark your emails as spam, this negatively impacts your sender reputation.


How Can I Check if My Emails Are Landing in Spam?

Email Analytics

Utilize B2B Rocket’s built-in analytics tools to monitor your delivery rates, open rates, and instances of emails marked as spam.


Send A Test Email

Edit an existing AI Agent and go to step #2. Here you'll see a button to send a test email. Use this function to send yourself a test email and check if it lands in spam, is auto-labeled (promotions, social, updates, etc.), or if it lands in the inbox.

Seed Testing

Send your emails to a list of controlled email addresses (seed list) to see how they perform compared to your standard cold emails. This can be a list of opted-in contacts or a list of testing emails

Feedback Loops

Set up feedback loops with ISPs to get notifications when recipients mark your emails as spam.


How to Fix Emails Landing in Spam

Improve Email Content

Make your emails personal, relevant, and engaging to encourage interactions, which can improve your sender reputation.

Optimize Sending Frequency

Adjust how often you send emails based on recipient engagement and feedback. If you're finding that your engagement rates are low and you're sending emails over the weekends, consider disabling email sending for those days.

Clean Your Mailing List

Regularly remove unengaged subscribers and incorrect email addresses to maintain a healthy sender reputation. Your AI Agents handle a lot of this work for you, but it's still always good to double check!

Authenticate Your Emails

Ensure that your domain is set up with correct SPF, DKIM, and DMARC records.


Best Practices for Setting Up Domains and Mailboxes

Technical Configuration:

  • SPF (Sender Policy Framework): Publish an SPF record in your DNS to specify which mail servers are allowed to send emails on behalf of your domain.

  • DKIM (DomainKeys Identified Mail): Implement DKIM to add a digital signature to your emails, verifying that the content is unaltered and authentic.

  • DMARC (Domain-based Message Authentication, Reporting, and Conformance): Set up a DMARC policy to instruct email providers how to handle emails that don’t pass SPF or DKIM checks.

Warming Up Mailboxes:

  • Start Small: Gradually increase the volume of emails sent from a new email address or domain to build its reputation without triggering spam filters.

Monitoring and Adjustment:

  • Regularly Review Metrics: Keep an eye on your email performance metrics and adjust strategies as needed to ensure optimal deliverability.

  • Stay Updated: Email deliverability practices can change, so it's crucial to stay informed about new email marketing trends and adjustments in spam filters algorithms.

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