Prompts are the backbone of smart, scalable outreach. They tell the AI what to write, who it’s for, and how it should sound — helping you send emails that feel personal without writing each one by hand.

Whether you're launching a cold campaign, nurturing warm leads, or re-engaging old contacts, prompts help tailor the message to match your audience and goals. And with a few adjustments, you can make each prompt even more impactful, boosting opens, replies, and conversions.

In this guide, you'll learn:

Let’s get started 🚀

Step 1: Log in to your account and click the Campaigns icon from the left sidebar.

Step 2: Once you have navigated to the Campaigns dashboard, click on the Campaign or + Create Campaign button to add a new one.

Step 3: Go to the Sequence tab and click on the + Add Step button to create a new email step.

Step 4: Choose an email action (e.g., From Scratch) to open the email setup screen.

Step 5: Click on the + Add variant button to open the email editor, where you can begin writing or generating your cold email prompts.

A new window will appear, where you can customize your cold email prompt by using the Prompt option.

This will take you to the Body section, where you can enter your instruction inside {{<prompt>…</prompt>}} to guide the AI on what to generate.

A prompt is a short instruction inside your email template that tells the AI what kind of message to generate. It can specify tone, audience, content focus, and even CTA style.

Basic Format:

Improved Format:

The improved version provides clarity, relevance, and context, resulting in stronger, more personalized emails.

Well-written prompts save time and generate content that fits your audience better. A good prompt increases reply chances and keeps your outreach relevant.

Scale Personalization: Prompts help you generate unique emails per contact using variables like industry, role, and prior behavior.

Save Time on Writing: You don’t need to handwrite dozens of emails. One smart prompt can create high-quality outreach for an entire list.

Stay On-Brand: Prompts ensure consistency in tone, structure, and voice across your team and sequences.

Boost Campaign Performance: Well-structured prompts produce messages that feel tailored, boosting open rates, replies, and conversions.

Quick Testing and Learning: You can adjust prompt wording and test which tone, CTA, or benefit drives better results.

1. Be Specific About the Audience: Include:

Example:

2. Align with Campaign Goals: Each step in your sequence has a purpose. Match your prompt accordingly.

3. Adjust Tone and Length: You can guide the AI to match your brand voice.

Example:

4. A/B Test Prompt Variants: Test multiple versions of the same step to see what resonates most.

Variant A: Benefit-Focused

Variant B: Pain Point-Focused

Use results to refine your future prompts.

5. Monitor and Iterate: Watch your campaign metrics and adjust accordingly:

Purpose: Introduce Know Freedom to a potential donor for the first time.

Purpose: Gently re-engage a donor who hasn't replied to the initial email.

Purpose: Nurture curiosity and encourage engagement.

Purpose: Convert interest into involvement or a donation.

Purpose: Build trust with testimonials or validation

Purpose: A soft, friendly last message in the campaign sequence.

Purpose: Bring back a donor who has previously given but gone inactive.

Purpose: Inspire immediate action tied to a time-sensitive opportunity.

Purpose: Educate and inspire donors with a deeper understanding of Know Freedom’s model.

Purpose: Move warm leads toward donating or meeting.