This glossary is your go-to resource for understanding the unique features, tools, and terminology used across the B2B Rocket platform. It provides straightforward definitions to help users, from beginners to pros, navigate the product confidently.
Let’s get started 🚀
What is Dashboard: A centralized view of meetings, replies, AI chats, and lead signals to manage your outreach efficiently.
What is Lead Finder: A tool to identify and target prospects using smart filters based on person and company data.
What is Buying Intent: Filters to find individuals actively researching your selected topics for targeted outreach.
What is a Contact List: A saved group of leads organized for targeted sequences.
What is Persona Builder: A framework to define ideal customer profiles by outlining key attributes.
What is a Sequence: An automated outreach workflow sending emails at scheduled intervals.
What is an AI Email Generator: A tool that crafts personalized outreach emails using AI prompt tags.
What is Prompt Tag: Variables like {first_name} used in AI-generated emails for personalization.
What is Campaign Analytics: A dashboard showing metrics like open and reply rates for your campaigns.
What is Mailbox Warm-up: A routine that gradually increases email sending volume to improve deliverability.
What is Email Health: A metric evaluating sender reputation, domain status, and bounce rates.
What is A/B Testing: Testing different email versions to see which performs better.
What is Reply Detection: An AI feature that categorizes replies to trigger automated follow-ups.
What is Auto-Pause on Reply: Automatically halts a sequence when a response is received.
What is Lead Enrichment: Enhances lead profiles by appending missing details like company size or phone number.
What is an Unsubscribe Link: Allows leads to opt-out of future emails, ensuring compliance with email laws.
What is Smart Throttling: Controls email sending rates to mimic human behavior and reduce spam risk.
What is Email Template Library: A collection of pre-built cold email templates categorized by various factors.
What is Lead Source Labeling: Tags indicating where a lead originated for better segmentation.
What is Sync Status: Shows if lead updates and replies have been successfully pushed to your CRM.
What is LinkedIn Personalization: Enables AI to reference a prospect’s LinkedIn activity in email copy.
What is Outbox Queue: A list of scheduled and pending emails within a sequence.
What is Contact Cooling: Pauses outreach to leads who haven’t replied within a set timeframe.
What is Lead Scoring: Ranks leads based on engagement level and intent signals.
What is Export to CSV: Allows downloading of selected lead data or sequence results in CSV format.
What is Cold Outreach: Contacting prospects who haven’t interacted with your business before.
What is a Bounced Email: An undeliverable message returned due to invalid email addresses or blocked domains.
What is Inbox Rotation: Uses multiple mailboxes to distribute outbound email traffic and reduce spam flags.
What is Spam Checker: Analyzes your email content to predict spam filter triggers.
What is Email Deliverability: Ability of your emails to reach recipients' inboxes, influenced by factors like sender reputation and content quality.
What is Email Verification: The process of validating email addresses to ensure they are active and can receive messages.
What is Open Rate: The percentage of recipients who open your email campaigns, indicating engagement levels.
What is Click-Through Rate (CTR): The percentage of email recipients who clicked on one or more links in your email.
What is Conversion Rate: The percentage of recipients who completed a desired action, such as filling out a form or making a purchase, after clicking on your email.
What is DKIM (DomainKeys Identified Mail): An email authentication method that allows the receiver to check that an email was indeed sent and authorized by the owner of that domain.
What is SPF (Sender Policy Framework): An email validation system designed to prevent spam by detecting email spoofing.
What is DMARC (Domain-based Message Authentication, Reporting, and Conformance): An email authentication protocol that uses SPF and DKIM to determine the authenticity of an email message.
What is Email Blocklist: A list of IP addresses or domains known to send spam, which can prevent your emails from reaching recipients.
What is Email Template: A pre-designed email layout that can be customized for various campaigns and messages.