B2B Rocket is dedicated to ensuring that all mass email communications, especially those for B2B cold outreach and lead generation, fully comply with international legal standards.
Here’s how our platform and practices align with the world’s leading regulations:
1. Consent and Permission Management
Implied Consent: We send emails only to recipients who have publicly shared their email addresses, indicating they are open to being contacted. Each email identifies the sender and includes an easy unsubscribe option. If a recipient opts out, they are automatically removed from future campaigns and added to a blocklist. We also keep records to ensure compliance.
Easy Opt-Out: Every email sent via B2B Rocket includes a visible and operational unsubscribe link, allowing recipients to easily opt out at any time. All opt-out requests are processed promptly, within 10 business days or sooner, as required by law.
2. Transparent and Accurate Communication
Sender Identification: Each email identifies B2B Rocket or the sending business, including a valid physical address and contact information. If emails are sent on behalf of another entity, this is also clearly stated.
Honest Content: Subject lines and body content are never misleading or deceptive. All claims are substantiated, and advertising standards are strictly followed.
3. Data Security and Privacy
Data Protection: Recipient data is kept secure and used only for the purposes for which consent was given. We encrypt personal data and restrict access to authorized personnel only.
Data Rights: Recipients can request access, correction, or deletion of their data at any time. B2B Rocket responds to such requests within the legally mandated timeframes, typically within 30 days.
4. Compliance with Regional Laws
CAN-SPAM (USA): All emails include accurate sender information, a clear indication if the message is an advertisement, a valid physical address, and an opt-out mechanism. Opt-out requests are honored promptly.
GDPR (EU): We obtain explicit consent, provide clear privacy policies, and ensure recipients can exercise their data rights. All data processing is transparent and secure.
CASL (Canada): Express consent is collected, sender identification is clear, and unsubscribe mechanisms are simple and free.
Other Jurisdictions: We monitor and adapt to anti-spam and privacy laws in all regions where our clients operate, ensuring ongoing compliance.
5. Best Practices for Deliverability and Compliance
Clean Mailing Lists: We regularly remove unengaged and inactive contacts to maintain high deliverability and compliance.
Personalization and Relevance: Emails are personalized and targeted to the recipient’s interests, reducing the risk of being flagged as spam and increasing engagement.
Authentication Protocols: We implement SPF, DKIM, and DMARC to prevent spoofing and ensure message integrity.
6. Record-Keeping and Auditability
Comprehensive Records: B2B Rocket maintains detailed logs of all consents, communications, and opt-out requests. These records are securely stored and available for compliance audits if required.
7. Ongoing Training and Monitoring
Team Training: Our staff are regularly trained on compliance requirements and best practices for ethical email marketing.
Continuous Monitoring: We monitor regulatory changes and update our processes and platform features to ensure ongoing legal compliance.
By embedding these measures into our platform and operations, B2B Rocket enables clients to conduct international B2B email campaigns that are not only effective but also fully compliant with all relevant legal frameworks. This commitment protects your business, builds trust with recipients, and maximizes the impact of your outreach efforts.