Knowing which prospects are actively researching solutions like yours can give you a major edge in outreach. Buying intent data reveals which individuals or companies are showing interest in specific topics, helping you focus your efforts where they’re most likely to pay off.

By using intent signals in your lead generation and scoring strategy, your team can prioritize high-potential prospects, personalize messaging, and improve conversion rates, making every outreach more meaningful and effective.

You can access this filter feature in two key areas:

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Use Buying Intent filters in People Search to find individuals actively researching your selected topics, making it easier to target high-interest prospects.

Step 1: Log in to your account and click on the People search icon on the left side of the interface.

Step 2: You will navigate to the People search page, where you can apply filters to find individuals matching your criteria.

Step 3: Click on the Buying Intent filter from the left panel. A dropdown will appear saying "Please select at least one topic".

Step 4: Click on the Edit button next to Intent Topics to open the full list of available intent signals.

A modal titled Intent Topic Settings will appear, where you can browse categorized topics (e.g., Accounting, Ad Tech, Aerospace) or use the search bar to quickly find a specific topic.

For demonstration purposes, we have selected the topic SpaceX under the Aerospace category.

Step 5: After selecting your desired topic, click the Save button.

Your selected topic will now be visible under Intent Topics in the filter panel on the left.

Step 6: Click the checkbox next to your selected intent topic.

Step 7: Select the desired Intent Score. (High, Medium, Low, or None) to filter people based on their level of interest.

The table below explains what each intent score means:

Note: To maximize the number of leads, we recommend selecting High, Medium, and Low intent scores. Choosing only “High” may result in fewer results, as high-intent signals are often limited.

Step 8: Once the filters are applied, you will see a list of individuals on the right side, showing details like their name, job title, company, location, and available contact information.

Note: For more accurate results, combine Intent Score + Industry + Roles/Titles based on your target persona. For example, if targeting "Accounting" topics, select related industries (e.g., Information Technology) and relevant roles (e.g., Sales Representative).

Use Buying Intent filters in Company Search to identify companies showing intent signals, so you can focus on organizations with strong buying interest.

Step 1: Click on the Company search icon on the left side of the interface.

Step 2: You will navigate to the Company search page, where you can apply filters to find individuals matching your criteria.

Step 3: Click on the Company Buying Intent filter from the left panel. A dropdown will appear saying "Please select at least one topic".

Step 4: Click on the Edit button next to Intent Topics to open the full list of available intent signals.

A modal titled Intent Topic Settings will appear, where you can browse categorized topics (e.g., Accounting, Ad Tech, Aerospace) or use the search bar to quickly find a specific topic.

For demonstration purposes, we have selected the topic SpaceX under the Aerospace category.

Step 5: After selecting your desired topic, click the Save button.

Your selected topic will now be visible under Intent Topics in the filter panel on the left.

Step 6: Click the checkbox next to your selected intent topic.

Step 7: Select the desired Intent Score. (High, Medium, Low, or None) to filter companies based on their level of interest.

The table below explains what each intent score means:

Step 8: Once the filters are applied, you will see a list of individuals on the right side, showing details like their company name, location, industry type, and employees hired.

Further, you can search employees from the filtered results company or can add/save them to your list for your campaign.