LinkedIn Multi-Channel Feature Guide
The LinkedIn Multi-Channel feature allows users to integrate their LinkedIn account into campaigns, enabling automated connection requests and messaging sequences. This guide provides an overview of how to set up and optimize your LinkedIn integration.
1. Setting Up Your LinkedIn Account
Connecting Your LinkedIn Account
Navigate to the Account Section and go to Manage.
Select the Multi-Channel Accounts tab.
Click Connect New Account and follow the authentication steps.
Once connected, your account is ready for use in campaigns.
Assigning Your LinkedIn Account to a Campaign
For any new or existing campaigns with sequences enabled, you can add a LinkedIn account.
Ensure that your account is properly linked to avoid disruptions.
2. Creating a LinkedIn Outreach Sequence
Step-by-Step Sequence Setup
Start with an Email (Optional)
Send an initial email to prospects.
Wait for a specific duration (e.g., 3 days).
Send a LinkedIn Connection Request
Can be triggered based on email engagement (e.g., link clicks).
Option to include a personalized message with the request.
Follow-Up Message
If the recipient doesn’t accept the request initially, send another connection request.
Optionally, include a follow-up message.
Automated Messaging
Send LinkedIn messages to accepted connections.
Messages can be customized and scheduled based on user engagement.
Types of LinkedIn Actions
Connection Requests – Sends an invitation to connect.
Messages – Sends a direct message to a connected user.
Conditional Triggers – Send messages only if the recipient opened, clicked, or replied to a previous email.
3. Managing LinkedIn Campaign Limits
LinkedIn imposes strict limitations on connection requests and messages. To manage these effectively:
Adjust limits in the Multi-Channel tab.
Monitor daily and weekly usage to prevent overuse.
Keep limits within LinkedIn's best practices to avoid account restrictions.
Lower limits if necessary, but avoid increasing them excessively.
Tracking Engagement Metrics
Navigate to the Analytics Tab.
Select the Multi-Channel Section to view:
Number of connection requests sent.
Messages delivered.
Engagement rates.
Lead activity timeline.
Frequently Asked Questions (FAQs)
Q1: What happens if my LinkedIn account is not connected?
Your campaigns will not be able to send connection requests or messages. Ensure your account is connected and assigned to campaigns.
Q2: Can I run a LinkedIn sequence without an email step?
Yes, you can create a sequence that consists solely of LinkedIn connection requests and messages.
Q3: How do I ensure my connection requests are not flagged as spam?
Keep your messaging personalized, avoid excessive daily requests, and ensure engagement-based follow-ups.
Q4: How can I track my campaign’s performance?
Use the Multi-Channel Analytics Tab to track key performance indicators like connection acceptance rates, response rates, and engagement levels.
Q5: Can I adjust the number of daily connection requests?
Yes, but it's recommended to stay within LinkedIn’s guidelines to avoid restrictions.