How to Use the Analytics Page

The Analytics Page on the B2B Rocket platform provides a comprehensive overview of your email outreach performance. It enables you to track engagement, measure key metrics, and refine your email campaigns for better results.

This guide will break down each section of the Analytics Page and help you understand how to interpret and leverage your data effectively.

The Analytics Page is divided into three main sections:

💡 Tip: Regularly checking your analytics helps you optimize your email outreach strategy for higher engagement!

✅ Example: If 43,000 leads were contacted and 59,000 emails were sent, this indicates that multiple follow-ups were sent as part of the outreach sequence.

💡 Tip: A higher email-to-lead ratio suggests that follow-up emails are an integral part of your campaign.

✅ Example: If 57,000 out of 59,000 emails were delivered, the delivery rate is 96%, meaning only 4% bounced.

💡 Tip: A high bounce rate may indicate outdated or incorrect email addresses—consider enriching your lead list with B2B Rocket’s Enrichment Function. The bounces can also be due to the security restrictions of companies. - eg: some companies block all the emails from outside the companies for certain people - to compile a list with more examples.

✅ Example: If 1,200 leads clicked a link and 3,500 emails were opened, your audience is engaging with your content.

💡 Tip: If click-through rates are low, consider improving your email copy and subject lines to make them more compelling.

✅ Example: If 247 people unsubscribed but 2,343 replied, your campaign is generating responses and engagement.

💡 Tip: A high unsubscribe rate may indicate that your emails are not relevant to the recipients. Consider refining your targeting criteria.

💡 Tip: Spikes in replies may indicate that a particular campaign or email subject line performed exceptionally well.

✅ Example: If you click on "Replies" for a specific day, you can see:

✔️ The exact recipients who responded.

✔️ The content of their replies.

✔️ Whether they are interested, neutral, or not interested.

💡 Tip: Use this feature to quickly identify high-value leads and prioritize follow-ups!

💡 Tip: Filtering by agent can help you track the performance of individual team members in outreach efforts.

💡 Tip: Use campaign filters to identify which strategies yield the best response rates and optimize future outreach accordingly.

⏳ The Analytics Page updates in real time, providing the latest insights on email performance.

💡 Tip: Refresh your page if you don’t see the latest data immediately.

⚠️ If metrics like opens, clicks, or page views are missing:

✅ Ensure tracking is enabled in your campaign settings.

✅ Check if your emails contain tracking links to capture interactions.

💡 Tip: Email engagement tracking works best when recipients allow images to load in their email client.

Currently, analytics data is available for on-platform analysis only. However, future updates may include export options.

💡 Tip: Take screenshots of key insights if you need to share reports with your team.

🌎 Replies reflect the language of the recipient. If your outreach is global, expect multilingual responses.

💡 Tip: Use AI-powered translation tools to quickly interpret foreign-language responses and maintain global engagement.

By utilizing the insights from the Analytics Page, you can:

✔️ Identify high-performing campaigns and replicate success.

✔️ Improve deliverability and engagement rates by adjusting email content.

✔️ Refine targeting strategies based on reply rates and interest levels.

✔️ Take data-driven actions to maximize email outreach effectiveness.

Regularly monitoring your analytics ensures that you stay ahead of the competition and continuously improve your outreach strategy! 🚀

Need help using the Analytics Page? We’ve got you covered!

✅ Join our weekly onboarding webinars

🗓 Tuesdays, 12-1 PM EST (Live Q&A included)

✅ Contact our support team via live chat

💬 Available in the bottom-right corner of your screen

💡 Tip: If you're new to B2B Rocket, attending an onboarding session can help you get up to speed quickly!