--- title: Analytics Overview description: Analytics Overview --- [Skip to content](https://help.b2brocket.ai/analytics-overview-b2b-rocket-help-center#main-content) English Show submenu for translations ![B2B Rocket Logo (primary)-1](https://help.b2brocket.ai/hs-fs/hubfs/B2B%20Rocket%20Logo%20(primary)-1.png?width=250&height=51&name=B2B%20Rocket%20Logo%20(primary)-1.png) Open main navigation Close main navigation - English Show submenu for translations - [Contact us](mailto:support@b2brocket.ai) [Contact us](mailto:support@b2brocket.ai) How can we help you? - There are no suggestions because the search field is empty. 1. [B2B Rocket](https://help.b2brocket.ai/?hsLang=en) 2. [Settings](https://help.b2brocket.ai/settings?hsLang=en) # Analytics Overview Analytics helps you track and optimize your outreach efforts by providing insights into email performance, multichannel engagement, and website behaviour. By analysing key metrics like open rates, click-through rates, and conversions, you can identify what’s working and adjust your strategies to boost engagement and conversions. This data-driven approach allows you to refine marketing efforts and ensure alignment with business goals. Analytics provides the data needed to make informed decisions and enhance campaign effectiveness. In this overview, we’ll cover: - [Navigation](https://help.b2brocket.ai/analytics-overview-b2b-rocket-help-center#Navigation) - [Campaign Analytics](https://help.b2brocket.ai/analytics-overview-b2b-rocket-help-center#Campaign-Analytics) Let’s get started 🚀   ### **Navigation** **Step 1:** Log in to your account and click the **Analytics** icon on the left-side navigation menu. [![](https://242673931.fs1.hubspotusercontent-na2.net/hub/242673931/hubfs/Knowledge%20Base%20Import/AD_4nXf8dyFFxgV8tT2IytuSJR8TRdqwHLJXrI0QXChMFjWvtKhx2DDN8El65H3gfG1vx_YY_E-SYZJ2q6mXMqxnVXM4Pwx5j1QYUVwaAYBMbFhwmTmTNAA408p_I6TJAZiOY5AG4eFmqQ.png?width=670&height=304&name=AD_4nXf8dyFFxgV8tT2IytuSJR8TRdqwHLJXrI0QXChMFjWvtKhx2DDN8El65H3gfG1vx_YY_E-SYZJ2q6mXMqxnVXM4Pwx5j1QYUVwaAYBMbFhwmTmTNAA408p_I6TJAZiOY5AG4eFmqQ.png)](https://downloads.intercomcdn.com/i/o/qaecvjwi/1611151060/e29678c13335973b5f6ee0d0ccb9/AD_4nXf8dyFFxgV8tT2IytuSJR8TRdqwHLJXrI0QXChMFjWvtKhx2DDN8El65H3gfG1vx_YY_E-SYZJ2q6mXMqxnVXM4Pwx5j1QYUVwaAYBMbFhwmTmTNAA408p_I6TJAZiOY5AG4eFmqQ?expires=1761286500&signature=bd68b44c58af46c24572f37880c90a91fc6819ad4c3c751aca818ec73e19f6dd&req=dSYmF8h7nIFZWfMW1HO4zQGXqm6XAkj5QyQ6FVGjkhjHiuvPpY8CEgrToPM9%0A08LrlltAaI6FGiFID1A%3D%0A) **Step 2:** You will be directed to the **Analytics Dashboard**, where you can view detailed insights into your email campaigns, multichannel outreach, and website traffic. [![](https://242673931.fs1.hubspotusercontent-na2.net/hub/242673931/hubfs/Knowledge%20Base%20Import/408aaf11-208b-4722-a9a0-7a214c4e4c26.png?width=670&height=315&name=408aaf11-208b-4722-a9a0-7a214c4e4c26.png)](https://downloads.intercomcdn.com/i/o/qaecvjwi/1729683731/446cfab352e475f03dc9df7f88cb/408aaf11-208b-4722-a9a0-7a214c4e4c26?expires=1761286500&signature=72dc5b9b5703938b5711bb15d5af8e6dee5b4cd163e9f513a5d4f495bd92e250&req=dSclH892noZcWPMW1HO4zQPTvn0uzEnVU1KlKUngEkiOcS0GZSjuA4z3nMji%0AksQJMUfQf%2FoFyQx%2B9wo%3D%0A) **Step 3:** Click the **Analytics Type** drop-down to view the different types of campaign analytics. [![](https://242673931.fs1.hubspotusercontent-na2.net/hub/242673931/hubfs/Knowledge%20Base%20Import/3a2144dc-c417-4be9-9fdf-f5195140ecff.png?width=670&height=224&name=3a2144dc-c417-4be9-9fdf-f5195140ecff.png)](https://downloads.intercomcdn.com/i/o/qaecvjwi/1729683863/73a104ee9b2ffd0eba9101d94627/3a2144dc-c417-4be9-9fdf-f5195140ecff?expires=1761286500&signature=ad5d7034334511ca97435b6f2514862b08c5c02606edc44d1928b14ecf997f07&req=dSclH892nolZWvMW1HO4zWz6hW0%2ByzrHw5gHw5fFsuQeEGT0F7Uhi5hCtL9S%0ApP70IV2YHcHUi3E0gn8%3D%0A) ### **Campaign Analytics** The table below provides an overview of the available analytics, helping you assess and enhance your outreach efforts. | **Analytics** | **Description** | **References** | | --- | --- | --- | | Email | Tracks metrics like open rates, click-through rates, bounce rates, and conversions to evaluate the success of your email campaigns. | [See more](https://b2brocket-22799402.hs-sites.com/knowledge-base/email-analytics-b2b-rocket-help-center?hsLang=en) | | Multi Channel | Tracks LinkedIn engagement and conversion rates, helping optimize strategies by analyzing successful actions and improving underperforming LinkedIn interactions. | [See more](https://b2brocket-22799402.hs-sites.com/knowledge-base/linkedin-analytics-b2b-rocket-help-center?hsLang=en) | | Web Traffic | Monitors website visitor behavior, offering insights into page views, bounce rates, conversions, and traffic sources for better optimization. | [See more](https://b2brocket-22799402.hs-sites.com/knowledge-base/website-visitor-identification-b2b-rocket-help-center?hsLang=en) | | Voice Call | Displays analytics related to outbound and inbound calls, including call volume, duration, and engagement outcomes. | [See more](https://b2brocket-22799402.hs-sites.com/knowledge-base/ai-voice-call-setup-b2b-rocket-help-center?hsLang=en) | [![](https://242673931.fs1.hubspotusercontent-na2.net/hub/242673931/hubfs/Knowledge%20Base%20Import/a4ae7989-c464-414d-a83c-3b07daad49c2.png?width=670&height=238&name=a4ae7989-c464-414d-a83c-3b07daad49c2.png)](https://downloads.intercomcdn.com/i/o/qaecvjwi/1729684530/fc56491059b3b39c66bdd1905f7f/a4ae7989-c464-414d-a83c-3b07daad49c2?expires=1761286500&signature=ece1f1631444565a70d78c4d4f70091103f869f0a9e03d69a568e88c23721832&req=dSclH892mYRcWfMW1HO4zTHu21DsCNldoKWC9I1eHwYzf%2FAVj5Wt6xjbmNRf%0AzoFZYdhyPzRrKqowNlo%3D%0A) - [Getting Started](https://help.b2brocket.ai/getting-started?hsLang=en#main-content) - [All Users](https://help.b2brocket.ai/getting-started?hsLang=en#all-users) - [White Label Users](https://help.b2brocket.ai/getting-started?hsLang=en#white-label-users) - [Contacts](https://help.b2brocket.ai/contacts?hsLang=en) - [Campaigns](https://help.b2brocket.ai/campaigns?hsLang=en) - [Mailboxes](https://help.b2brocket.ai/mailboxes?hsLang=en) - [Settings](https://help.b2brocket.ai/settings?hsLang=en) - [Additional Guides](https://help.b2brocket.ai/additional-guides?hsLang=en#main-content) - [Important Documents](https://help.b2brocket.ai/additional-guides?hsLang=en#important-documents) - [AI Agent Learning Hub](https://help.b2brocket.ai/additional-guides?hsLang=en#ai-agent-learning-hub) - [Release Notes](https://help.b2brocket.ai/additional-guides?hsLang=en#release-notes) - [Troubleshooting](https://help.b2brocket.ai/additional-guides?hsLang=en#troubleshooting) [![B2B Rocket Logo (primary)-1](https://help.b2brocket.ai/hs-fs/hubfs/B2B%20Rocket%20Logo%20(primary)-1.png?width=250&height=51&name=B2B%20Rocket%20Logo%20(primary)-1.png "B2B Rocket Logo (primary)-1")](http://b2brocket.ai) [mailto:support@b2brocket.ai](mailto:support@b2brocket.ai) Copyright © 2026, B2B Rocket